The right way to Advertise Your Professional Photography Business Online Part 1 of 3
There are many techniques to generate clients online. The three most best methods are:
– Common listing in the search engines such as Google
– PPC (Pay Per Click) advertising
– Paid advertisements in online web sites and directories
The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let’s take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we’ll look at the first of these techniques.
Generic Listing In The Search Websites
In principle, this is the most convenient method and the one which each cameraman wants. Everyone wants to be number one in Google for the search term ‘wedding photography‘. However with about 95 million (95,000,000) internet pages being returned for this key term, it is not reasonable for most photographers to try to achieve that goal. However by carful use of SEO (Search Engine Optimisation) methodologies either thru work on their lonesome or by hiring a consultant SEO specialist, it’s possible to aim towards less competitive terms which would be focused on a neighborhood like ‘wedding photography Kent ‘ and generate traffic this way.
It’s important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:
– The term must be important for your business. There isn’t any point in being
number one on Google if the folks that come to your internet site are not particularly
interested in what you do
– The term must build traffic. Use the Google keyword tool to estimate the quantity of
visitors you may get if you do well for the term Remember that the 1 spot takes a high share
of all traffic.
– The term should have low competition. If you try to take on a powerful existing
rival, then it may take you a long time to achieve results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren’t instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good method for the long run. Research the field and hire a SEO expert to assist you. The money and time invested will pay off.
Pixcellence Wedding Photographers cover all of the UK. For more information on Wedding Photography London please visit their internet site.
Author: Clwyd Probert
This author has published 6 articles so far. More info about the author is coming soon.