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Many psychotherapists struggle to remain in business, mostly because they were never taught the correct way to effectively market their practice. Let’s have a look at 5 quick steps you can take to ensure you build a flourishing, prosperous and stable practice for several years to come.

1. Invest in a very professional practice website– Most therapy websites are set up as online leaflets that do very little to substantiate the expert in a unique and professional manner. Your website is so important to your success. Make sure the design and formatting exudes nothing but the best quality achievable.

2. Set up lead generation on your website– One of the greatest systems to practice success is to build your email list as quickly as possible. You do this through lead generation on your website. Offer a free special report in return for the visitor’s name and e-mail. This will enable you to easily stay in touch with many people over time.

3. Invest in pay per click advertising– Pay-per-click is one of the most focused and effective advertising systems available, as you can drive tons of high quality traffic to your practice internet site and stay in total control over your financial position.

4. Use social media– You can build a giant local audience on web sites like Facebook and Twitter. If you have thousands of people in your neighborhood who come to like and trust you, obviously this would be of benefit for your practice.

5. Remember traditional promotional strategies– Networking and speaking work as well now as they ever did. Get out in your local community and hand out lots of business cards and share your story with as many people as you can. You can’t rely excusively online to build your practice. Create a diverse promotional plan that lets you attract patients from a diverse array of sources.

Building a therapy practice has essentially never been simpler, but the opportunity is only there for a tiny share of your competitors. Use these techniques to secure your long term future doing the work that you cherish.

Pscychotherapy marketing is simple once you develop the skill base of a businessman. Therapy marketing requires the right combination of perspective and taking effective action. Kevin Doherty is a marketing coach for therapists around the globe.