Final Touches for Your New Trade Show Booth
After your trade show booth display has been selected, think about how to complete the design. It is important to choose additions that optimize your display stand layout to help make sure you accomplish all of your booth design goals.
There are lots of choices to make when completing your exhibit booth design. Remember when you’re buying the display accessories that they need to match each other and help support your plans for upcoming booth activities.
One display tool that helps differentiate your booth space from the neighbors’ is the carpeting. A custom colored carpet in the booth leaves no question as to where your space starts and stops. Having your organization’s logo or name printed on trade show carpet makes the point even clearer.
Along with marking your space, carpet and padding will keep your booth staff rested and energized, able to do their job much better. Instead of limping around, tired, they will have a lot more energy at the end of the long day – there’s a huge difference between standing on concrete or carpet and padding all day – and your visitors will enjoy the difference and stay longer too.
You’re probably exhibiting at a trade show to sell products and services. A trade show counter or podium will be an important aid to your plans; they will provide a place to display and demonstrate your products and capture leads – both of which are important parts of your trade show plans.
Portable display counters provide space for your demonstrations and product displays, as well as for your lead-capturing devices. There are many varieties of exhibit counters available, some of which allow for graphics to be wrapped around them, giving you more signage options. Some trade show counters provide you with additional storage space which can be locked and which can cut down on storage fees paid to the trade show.
If you’re at a table top exhibition, then every inch you get to use is very important. Take advantage of all of your space, and think twice about how to use it – your goal is to attract attention, not blend in, and just using the solid color table cloth provided by the show is a waste of the opportunity.
You’re much better off purchasing an exhibit table cover. They are offered in traditional styles, which resemble table cloths you might see on a formal or holiday dinner table, as well as more modern styles often covered in graphics. As always, you want to ensure that the choice reflects your company’s image and doesn’t clash with the rest of the display.
Trade show display additions are important ways to finalize your booth design. They add function and finishing touches that are more important than many exhibitors realize – grabbing missing display tools at the last minute is not a good plan.
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