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Search engines are shrewd spies that know their way around links, hence building quality links is not a joke. You have to invest time, effort, patience and sometimes resources in order to build a sound link profile to lure search engines to notice your web pages. While both quality and quantity have their own importance, quality carries the weight when search engines rank your pages.

The quality, quantity, sources and even content of the links are factors that determine the soundness of a web page’s link profile. When major search engines visit web pages, they dig deep into the kinds of sources of your links and how the links came about. They are programmed to be able to know where links come from and if the source sites have related niches as yours or not. They are able to recognize links that come from a single URL or from various URLs of the same IP. They take note of good links that originate from legitimate sources like social media platforms and respected websites.

While search engines give value to the quality of links, they also look at the quantity of links that connect to your web pages. The frequency of links connecting to your website has to be established to ascertain the consistency of your website’s performance. Hundreds of inbound links that suddenly appear on your website at one time while there are none most of the time is a reason for alarm among search engines. They interpret this to be a form of spamming, enough reason to ignore your web page or even blacklist it if the practice becomes chronic.

As competition becomes tougher among online businesses, SEO techniques are becoming more complex, making search engines more alert of sneaky ways of doing SEO. Be wary of SEO companies that send links to your web pages from their own website or from websites they control. Since search engines are aware of this practice, they rebuff links that they determine to be manipulated or unnatural and give little value to such links.

Good backlinks come from sites relevant to your business niche. A link from a website about fashion to your website, which is about food, for instance, does not make sense in the eyes of search engines. Good links for your food website could come from restaurant, coffee shop, food network or nutrition sites around your online neighbourhood.

Another strategy to attract quality links is being active in online communities related to your niche or expertise. Search engines respect social media platforms as good sources of spontaneous and fresh content as a result of interactivity. One good technique that participants use is to incorporate the keywords or relevant content of their own website, niche or expertise in their interactive exchanges that search engines are likely to recognize.

Search engine optimization is a must for every online business but it does not happen at the click of a mouse. It is a step-by-step and continuous process where short-cuts have no place and where quality links matter.

Learn more about Perth SEO. Stop by Jane Green’s site where you can find out all about SEO Company Perth and what it can do for you.