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Enhance Your Articles By Using Stories

May 8, 2011 | Author: Josh Sands | Posted in Video Conferencing

For centuries, stories have always been used to persuade and captivate. There is not an audience that can’t be moved by a excellent tale. For that reason they have the largest appeal of any kind of communication. The convincing power of stories is the result of numerous components. Advertising is but one place in which they are quite effective. Human nature has become conditioned over time to mentally engage in stories without difficulty. Marketing is about human emotions due to the fact that all buying decisions originate from emotions and not common sense.