Marketing an online business that offers a service has parallels with product businesses, but
there are significant differences. Of course it all will depend on your service, but many
are the kind that involves providing a quote to the prospective customer. Much depends on if
the quote is accepted, or not, but no matter what always tends to result in annoying after
thoughts. If you get the gig, then you may be inclined to challenge yourself. If your quote
is accepted, then could you have gotten more from that client? If you are honest, then you
may wonder if a higher price is completely fair. Very often unexpected tasks occur which
typically produce more work; sometimes it seems to be unavoidable. We want to examine this
unique aspect concerning pricing for the service based businesses.