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E-mail gives you an extremely efficient and cheap way of sending your message out to customers and clients. And the simplicity and the excellent value that you can achieve using email as your major follow-up method is unrivaled.

Nevertheless before rushing into setting up your e-mail promotional program, it’s worth spending a little time to plan and make sure that it will deliver results for you. These are some basic ideas to get you started.

The topic line on the e-mail is crucial – most people dislike obvious sales mails and so you need to be a lot more creative with what you write, to prompt them to open your e-mail and read the contents. At the same time, ensure your subject line reflects the content in some form, like magazine title reflects the paragraph below.

After grabbing their attention with a good headline, make sure the content of the email is worth checking out too. Do not only do a promotion – entertain or teach your readers so they enjoy receiving your emails.

Keep the sentences and paragraphs short. You’ll find that it’s simpler to read on-screen when there are no more than 3 lines of text together.

Maybe the most import of all email marketing tips is to incorporate an offer to get your customers to make contact with you, or buy something. Ensure you have some kind of call to action in at least fifty percent of your emails.

Use opted-in emails for your marketing, because sending email to people who have not asked for them is just spamming, and you know how you tend to feel about receiving e-mail from someone unknown to you.

Ensure that no attachments are ever sent with your e-mails. The majority of IT businesses around the planet advise that attachments are potentially infected and this could simply mean that your emails can be blacklisted and are not very likely to get read. Instead of having attachments on your e-mails, it is very much more effective to just add links to web sites and other Internet resources.

Prior to clicking the “send” button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.

Lee Duncan is the author of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. Also he is a leading business coach with a powerful obsession towards client results.