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Most chiropractic therapists are making a deadly mistake when it comes to building a long term, supportable practice that is free from the everyday roller coaster ride that so many small business owners find themselves on. Without implementing this easy system, the average chiropractor will discover much to their chagrin that they must depend heavily on external promoting and lead generation to keep their practice volume and revenue where they desire it. This is a recipe for stress, anxiousness, and a relatively unenjoyable practice.

The most serious mistake chiropractic doctors make is that they don’t have a robust contact management system that enables them to stay in contact with all current, previous, and prospective patients. In particular, they have altogether neglected the extraordinary seriousness of e-mail marketing for their practice. You see, e-mail is the swiftest, least expensive, and most convenient way to keep your practice in the mind of everybody who has ever seen you or voiced interest in your services.

Email marketing lets you send out newsletters, blog content, videos, fan page invitations, and offers to your community on a continuing basis. This is absolutely vital to your practice survival. You want your e-mail list to grow steadily over a period of time to the point at which there are actually masses of people on that list who get frequent updates from you.

When you have that many people that you can keep in touch with in a very convenient fashion, you will probably notice that your practice stabilizes and the pressure to advertise and stress about where the leads will come from dies away. Set up a good opt in offer on your chiropratic website and see for yourself how helpful it is to have all of your patients as an element of that email list.

This is the foundation of good word of mouth and viral selling, with patient retention, constantly building value , education, and creating a positive perception of your work in the eyes of your community.

Chiropractic marketing is straightforward when you have the right systems prepared. It all starts with having your chiropractic website design set up to produce leads through a good opt in offer. Kevin Doherty is a marketing coach for chiropractic doctors around the globe.